Vidihika khanna

PROJECT OVERVIEW

Created for Anchor Point Collective LLC 2021. Beginning on July 1st, 2021, college athletes in the NCAA could finally monetize their name image and likeness (NIL) through individual endorsements and sponsorships.

WHAT IS MILNIL ?

Is a Marketplace & technology platform for the athlete endorsement industry. Empower NCAA athletes ( at the D1, D2, and D3 levels) and local businesses by helping them generate monetizable transparent and equitable relations.

ROLE AND TEAM

Project Lead. Lead research & UI development. Worked alongside one UX design intern Ren Firley to conduct market research, synthesize research data, and design the UI of the landing page and App. Collaborated with marketers, business analysts, and a team of offshore developers to create MVP of service.

THE SERVICE

MILNIL is a web-based platform with a pairing app that empowers college athletes and local businesses by making monetizable relationships equitable and transparent under the NIL regulations set by the NCAA.

MILNIL strives to empower student Athletes who often feel tired, busy, unaware, and undervalued while also helping local Businesses that often feel out of touch and unaware.

How it works

It is an open platform supporting student-athletes and brands across all levels of competition.

While most focus on the biggest stars and household names, MILNIL is committed to serving countless local student-athletes and businesses nationwide who are pillars of their communities and appeal to broad, devoted fan bases.

To access the live demo: https://milnil.com/

Current State Journey MAP

These maps highlight the current state pain points of student-athletes at various levels and local businesses that would benefit from student-athletes' endorsements.

stakeholder Map

The Stakeholder map visualizes the various individual groups involved and their relationship with each other. In this case, it shows how the approved endorsements will impact the business, the athletes, and the community/ environment around them—highlighting the system's complex layers.

Ecosystem Map

The service ecosystem map showcases the key actors and roles influencing the user (the athlete), organization (MILNIL), and service environment. The comparison ecosystem map showcases our competitors' market coverage versus MILNIL.

FOR MORE:

To access the full case study please contact me. For early access to the beta, please. Click here.