SERVICE DESIGN - SERVICE BLUEPRINT
Ecosystem mapping of current and future state of South Magazine
South magazine is a bi-monthly magazine published in Savannah Georgia. It was founded in 2005 by Michael Brooks .The publication has an audited circulation of 19,500 per issue and a readership of 80,000. In 2011, it was presented with eight awards during the 22nd Annual Magazine Association GAMMA Awards.
PROJECT OVERVIEW
Create an ecosystem depicting the interactions and actors in South Magazine to visualize and understand reason(s) behind tight deadlines and inefficient work patterns.
Adobe Illustrator - Adobe Indesign - Miro - Figma - Otter
OBJECTIVES
Find a way to streamline the process so Michael is not overwhelmed with the work load. Currently he is involved in every art of the process and he is managing all the departments. His father recently retired, therefore he wants to focus on stabilizing his fathers businesses and does not have toomuch time to be hunting down people and giving multiple people the same amount of information.
Painpoints
“The sales people really need babysitting”
“Sales reps aren’t selling like they should”
“ People hired to take the stress off Michael but they add more stress”
“Michael doing jobs which other people should be because he doesn’t trust them”
“people don’t have the same passion Michael does…”
Current JOURNEY of Michael
With this observation we wanted to see the extent of Michaels involvement in comparison to the departments of the magazine to get the overall perspective.
JOURNEY MAP
In order to understand the consumer it is important to understand the people involved in the process and the roles they play. After studying, interviewing and understanding the requirements with all the stakeholders at present this current and future state map was generated.
Currently, Michael is involved in all the stages of the process. Which leads to a feeling of lack of trust between his employees and over work in the case of Michael.
